Posts Tagged ‘beach bags’
New Jersey Pool Builder Uses Internet to Make a Big Splash
Posted by Kolleen | Filed under Articles
A New Jersey pool builder could introduce their customers to the latest technology in self-cleaning pools through the Internet with various marketing methods.
Self-cleaning pools have small vacuum cleaners that automatically run a preprogrammed path along the bottom of the pool sucking up all the algae and other unwanted slime and film without all the backbreaking work.
Even though swimming pools are clearly a real-world business, a pool builder would receive more customers if they invest in an Internet website or online business. The majority of people today look to the Internet to find what they need or want over all other media combined. The phonebook, newspapers and magazines all offer very little information for a consumer to make a decision whether or not to purchase, let alone drive to a swimming pool company. Television and radio advertisements offer more information; however they are typically reserved for major brands of big name merchandise and cost prohibitive for small businesses.
The Internet offers consumers so much more information in the form of articles that could help them make decisions about a purchase or how to receive a New Jersey pool cost estimate. Articles for a pool company’s website should be written using keywords and keyword phrases which are the words potential customers place in the search boxes on the search engines in order to find what they need or want. These articles should be informative and somewhat educational and can be about anything that would help a consumer who is looking for a swimming pool make a decision to purchase a swimming pool from that company. A keyword rich article about the new technology in preprogrammed automatic self-cleaning vacuum cleaners would be a great article to place on swimming pool company’s website.
In addition to informing and educating consumers with the keyword rich articles, these articles serve as “food” for search engine optimization or SEO. Search engine optimization is the act of placing keyword rich articles on the company’s website in order to attract the three major search engines – Google, Yahoo!, and MSN. These three major search engines send out their “feelers” so they might locate the keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula. This special formula is only known to the three major search engines; however it is acknowledge that the special formula has to do with the number of keywords and keyword phrases on a website.
Keyword rich articles are only one Internet marketing method a pool company could use to bring more customers through a website and into the real world brick-and-mortar location. A pool company could team up with a beach bag company to offer free beach bags with every installation or upgrade to a larger pool which would help both the pool company and the beach bag company.