Arlington Printing Company Embraces Digital Color Printing
Posted by Kolleen | Filed under Articles
Despite the initial belief that the Internet could dramatically reduce print volumes in some segments, like small businesses or individuals, it has had the opposite effect by significantly increasing in print spending in others. There are also many lucrative opportunities for quick printers, especially those who are embracing digital color printing.
Arlington printing company knows that the Internet has given them the tools to provide clients with online ordering, file transferring, proofing and print management capabilities. These capabilities have actually fueled print growth for those printing companies who have successfully adopted much of this advanced technology.
Washington, DC printers will benefit from a recent survey from industry research that shows digital color is growing eight times faster than traditional print as customers reap the benefits of quicker turnaround, cost-effective smaller order quantities and personalized, targeted marketing campaigns. According to the same research study, the digital color market will grow by 20% per year through 2012 and digital printing will expect to increase up to 48% of all the jobs by the year 2020. Continued growth in digital color will greatly influence the demand for other value added services like large format pieces such as banners and signs, promotional materials like sports bottles and key chains, and mailing and distribution which has seen a growth of approximately 6 to 20% yearly.
Digital printing by a professional printing company is cost-effective and environmentally friendly, depending on the type of ink or toner they use, and your photographs and letters with graphics turns out better than the most expensive PC printer available on the market today. In addition to digital color printing, several print shops will sort and mail your direct marketing flyers, coupons or promotional material to save you time and money. And with the latest advancements in technology, sending, altering, finalizing and proofing a digital color printing project does not require a trip to the printing shop, it only requires a high-speed Internet connection.
According to a recent consumer study, most consumers said they would prefer to receive advertisements or promotional material via print. 51% preferred mailed marketing materials versus 5% for e-mail notifications.
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